Oddity Labs is an AI-driven research company focused on molecular discovery for beauty and wellness products. Their work sits at the intersection of science, technology, and innovation - yet their earlier digital presence didn’t fully reflect the depth of research behind their products.
Oddity Labs’ original website didn’t do justice to the groundbreaking work happening behind the scenes. Their research is advanced and transformative, yet their digital presence felt simple, almost disconnected from the science powering their innovations. We redesigned the website to make their molecular research the hero. With a cleaner structure, dynamic visuals, and storytelling rooted in scientific credibility, the new Oddity Labs platform communicates what sets them apart:
Real Science, Real Innovation, and a Future-Forward approach to beauty and wellness.
We redesigned the website to highlight research, process, and credibility. The structure was reworked to prioritise storytelling around science, while the visual language became more refined and technical. Content and layout were aligned to reflect precision, intelligence, and innovation - mirroring the work happening behind the scenes.
The new Oddity Labs website presents the brand as a research-led, future-forward organisation. It clearly communicates their expertise in molecular discovery while maintaining a clean, modern experience—helping position Oddity Labs as a serious player in the science-backed beauty space.
