V-baux operates within the vibrant music and creative industries, bringing together multiple applications under a single brand ecosystem. The brand needed a visual identity that reflected its creative energy while allowing each application to maintain its own personality.
The challenge was to create a cohesive system that didn’t feel repetitive. Each application needed to feel distinct, yet clearly part of the same brand universe. The identity had to move away from generic visuals and embrace a bolder, more expressive voice.
We built the design system around a strong central theme, introducing subtle anatomical variations across illustrations to differentiate each application. Bold typography and a vibrant colour palette were used to create contrast and energy, while maintaining visual consistency. The overall direction was intentionally expressive—designed to give V-baux a confident, personality-driven voice that stood apart from the ordinary.
V-baux emerged with a striking, cohesive visual system that supports multiple applications without losing individuality. The brand now communicates creativity, vibrancy, and confidence—clearly aligned with the energy of the music industry it represents.
