Tiny Tails is a pet-care brand built around the idea of treating pets like family. Catering to modern pet parents, the brand needed a visual identity and digital presence that felt warm, trustworthy, and contemporary—without leaning into clichés commonly seen in the pet-care space.
The challenge was to strike the right emotional balance. The brand needed to feel caring and playful, while still being credible and well-structured. It had to appeal to pet parents who value quality, aesthetics, and clarity just as much as emotional connection.
Our approach focused on softness and personality. We built a visual language that felt friendly yet refined, supported by thoughtful typography, colour choices, and illustration-led elements. The digital experience was designed to be easy to navigate, with clear communication around offerings while maintaining a sense of warmth and approachability throughout.
Tiny Tails emerged with a brand presence that feels comforting, modern, and genuinely pet-first. The new identity and digital experience helped the brand connect emotionally with pet parents while presenting itself as reliable and thoughtfully designed—setting a strong foundation for growth.
